With over 2.5 million unique visitors each month, Vegas.com is Sin City's leading travel site. But at the time of the assignment, Vegas.com had surprisingly low awareness. The brief: the Vegas insiders who can get you into any show, club or hotel. We created four TV commercials that ran in key national markets. By putting the company name (and therefore URL) front and center, we trafficked travelers directly to the Vegas.com site ensuring effectiveness and measurability.
(Past work from prior agencies.)