SITE, IPAD, MOBILE, VIDEO / HTML5
Athletes move. And so, athletes in a lookbook should move.
Reebok approached us to create something inventive and beautiful that doesn't look like the typical fashion site. We came up with Move. Athletes perform with a tilt of the iPad or a desktop swipe. High-speed filming on robotic arms enabled us to create an other-worldly cinematic feel, without doing the usual "frozen moment" trick.
The site was fully shareable and integrated into Reebok's main site. On various sections of Reebok.com, we created mini-looks that showed off the apparel and were fun to play with. Each of these mini-looks enabled the full lookbook to launch.
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