Gallo’s new vodka was ready for it’s debut. But how do you position a new spirit in a saturated market? The answer was on the bottle. New Amsterdam is every city, every town. And when you’re in your twenties it’s your duty to go out and enjoy the place you live. We made civic-minded proclamations to bolster this notion: Going out is your civic duty. So what is New Amsterdam? It’s your town. With the help of our marketing effort, it’s also the third-highest selling vodka.
(Past work from prior agencies.)